Saturday, 31 October 2009

Target audience

From creating my questionaaire i have managed to create a targe audience for my specific production.

My music video will be aimed at young females, with an age group of 18-23. I chose this age group because those within this target tend to listen to music more than any other age groups. Especially females.

The genre of my music video is a mix between indie and chart music and this was one of the three most popular genres for the specific age group.

Around 80% of under 18s watched music videos everyday which wil relate to the particular life style my target audienceshould have. They should have an active lifestyle where interaction with music is a key part.



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