Thursday, 4 March 2010

Magazine advert analysis 1

This is a magazine article produced to promote the group "Santogold" and the release of their new single "Lights out".

This advertisement features the main image of two women facing inwards towards each other. They have both been backed onto white paper and cut at irregular angles around the contours of the face.

The background placed on the entire advertisement has a leaf effect. A section of this background effect has been placed over the top of both the eyes of the women. Seeming to be attaching them together, and producing a connection between them.

The artist name and the single title have been presented with a cut out theme, as though they have been produced through cutting a single piece of paper into what would be perceived as word, all linking together. The font used to describe the CD release date and the email address for the particular product are presented in a bold easy to read font, in upper case lettering. This information is presented to give the audience detail into the product after their attention has been directed to the advertisement.

On the particular album itself is closely similar to the magazine advertisement. The leaf effect situated underneath the image and cut outs of the artists name and single title has been extended to include the extra information presented to the audience. The colour scheme of green and white helps the sepia image to stand out and allows all the text to be defined and available to the audience.

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