This is a magazine article produced to promote the Basement Jaxx new album "Rooty".This advertisement includes the main image of a white gorilla. The specific image does not represent the particular artist but the space type theme used in the background promotes the dance genre they are hoping to introduce to the audience. The use of the bold font reveals the specific conventions of the artist and the genre they are presenting. The creator uses bold pink and green to show specific features included in the advertisement. And the flashes of colour presented through the artists name, show the eclectic theme and the dance music genre throughout. The use of these particular colours help the image to stand out and draws attention to both the image and the artists name themselves.
The image that is presented through the particular advertisement is also resented in a cropped form on the cover of the album itself. The creator has used the image presented on the album and merely extended the gorillas chest and the pink colouring. This has been done so extra text can be added underneath the album name, so the audience can gain extra detail into the release dates of the album itself and other information that could be perceived as valuable to the audience. Including features such as tour dates and websites.
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